Ecommerce and lead gen accounts managed at agency level
The same patterns come up again and again, so the fixes come quickly.
Agency-level experience across 50+ ecommerce and lead gen accounts, now working directly with a select few UK brands, from Shopify stores to service and B2B businesses that run on enquiries. The person who plans your strategy is the person in your account every week.
Starts with a free account review. No obligation.
Managed hands-on across
Most paid media problems come down to structure, tracking and feed hygiene, not clever bidding. They get missed when a manager is spread across dozens of accounts.
The same patterns come up again and again, so the fixes come quickly.
No account managers, no juniors, no hand-offs between strategy and execution.
With fewer accounts, each one gets more time, and the details that usually get missed get caught.
A plain walkthrough of spend, performance and next month's plan. You always know what changed and why.
Want this kind of attention on your account?
Ready to talk?Every account is built, managed and reported on directly, with each channel working alongside the others rather than competing with them.
Search · Shopping · Performance Max
Full-funnel management across Search, Shopping and PMax, with feed optimisation and Merchant Center hygiene built in for ecommerce and Shopify catalogues.
What's included
Prospecting · Retargeting · Creative testing
Structured prospecting and retargeting with a disciplined creative testing cadence, built to work alongside search rather than compete with it.
What's included
Bing · Audience Network
Extra reach on Bing and the Microsoft Audience Network. Once it's set up properly, it's often one of the strongest-margin channels in the account.
What's included
Sponsored Products · Brands · Display
For sellers who need Amazon working in step with their own site, not run as a separate channel.
What's included
For local, service and B2B businesses that run on enquiries
Not every account ends at a checkout. When you win work through calls, forms and quote requests, the job is getting more of the right enquiries, not just more form fills.
What's included
Running one of these, or all four?
Tell me what you're runningNothing changes in your account until the whole picture is clear.
A full account, tracking and feed audit, measured against your spend, revenue and margin data.
Restructure campaigns, fix tracking gaps, and set up reporting you can actually read.
Bid, budget and creative changes based on what the data is actually saying.
A straight walkthrough of spend, performance and next month's plan, with no jargon.
Week one starts with a full audit.
Let's get startedEvery client gets a private dashboard, refreshed daily, and a plain walkthrough each month: what the money did, what I changed and why. This one runs on made-up numbers, so you can see the format.
Use the left and right arrow keys to read each day. The same figures are in the table that follows.
What changed
Want your own numbers explained this plainly?
Start with a free reviewTell me a little about your business. If it looks like a fit, I'll ask for read-only access, which lets me look but never change anything, and send back a short issues doc.
I'll be in touch at your email soon to talk through your account.
Straight answers to what people usually ask before handing over an ad account. Anything else, ask in the form above.
Me, start to finish. The person you speak to is the person who sets the strategy and makes the changes in your account. No account managers, no juniors, no hand-offs. It’s why I keep the client list deliberately small.
No. You share read-only access, I look through the account and send back a short issues doc: your top 3 easy wins ranked by impact, a check of structure, tracking and your feed or lead quality, and a straight answer on whether I can help further. If it’s a fit, we talk about next steps. If not, the doc is yours to act on.
Yes. For the review I only ask for read-only access, which lets me see your campaigns, settings and results but not change anything: no edits, no new campaigns, no extra spend. You add me as a user on each platform and can remove me in a couple of clicks.
Yes. Your campaigns, conversion data, product feed and pixels all stay in your own accounts, under your name. I work inside them as a user you add, and you can remove that access whenever you like.
Nothing changes until the whole picture is clear. Week one is a full audit of the account, tracking and feed. Week two is the build, where campaigns get restructured and tracking gaps fixed. What’s working stays; what’s holding the account back gets rebuilt.
Every week: bid, budget and creative changes, plus search-term reviews, based on what the data is actually saying. You get a private dashboard that refreshes daily, and each month a plain walkthrough of spend, performance, what I changed and why, and next month’s plan.
No, and I’d be wary of anyone who does. Results depend on your products, margins, site and market as well as the ads. What I can promise is the work: senior attention every week, fixes to the structure, tracking and feed problems that usually waste budget, and a straight account each month of what’s working and what isn’t.
A percentage of your monthly ad spend, with a minimum fee. The more you spend, the lower the percentage. You’ll get the exact figures in your proposal before you commit to anything.
There’s an initial three-month term, which commits us both, so the account can be planned properly and results have room to show. To finish at the end of it, let me know in writing at least 30 days before; otherwise it carries on month to month. If either of us ends things before the three months are up, a fee equal to one month’s management may apply.
No fixed minimum. I’d recommend at least £600 a month, as that gives the account enough data to learn from and a fair chance of good returns. Every business is different, though, so tell me about yours and we’ll work it out.